group buying industry in recent years, the rapid development, has experienced a hundred regiments war and thousands of regiments war, the recent trend shows that the industry will return to the hundred group war". After a number of group purchase website collapse in the industry, the top ten gathered nets was also recently closed down due to funding strand breaks, and owed hundreds of merchant payment, for the development of the industry to add to the crisis.
they gathered network failures is the inevitable result in recent years group purchase website "explosive" development after. Group purchase website as a O2O business model, there is no formation of B2C such as B2B, the size of the market, consumer groups still belong to a niche market. However, due to the threshold is very low buy site, a large number of influx of entrepreneurs to buy the industry, resulting in a sharp increase in the number of buy site. In the limited size of the market itself and the group purchase group purchase website, also has not formed a considerable scale and brand advantages, a large amount of capital investment and blind expansion will inevitably lead to capital chain rupture, the collapse of gathered nets is the case.