Classified information website crazy burn earn 1 yuan to spend 2 5 yuan
earned 1 yuan to spend 2.5 yuan? This week officially launched the layoffs are already struggling for CEO?? rumors ganji.com quickly raise a Babel of criticism of the rumor. At the same time, will also put billions of dollars in advertising this year. Insiders said that the current classification of information sites and did not find a suitable profit model, mainly rely on advertising to get more traffic and visibility.
"not a simple control group purchase cost, improve the operation efficiency of the action, attracted so many rumors." The rumored ganji.com will massive layoffs, ganji.com CEO Yang Haoyong (micro-blog) had denied micro-blog. At the same time, Yang Haoyong said that this year the ants short rent $10 million to support the same, billions of dollars of advertising. But insiders said in an interview with this reporter, at present most China e-commerce is still in groping stage, including the classification of information website is still in a lot of "burn" period, the core profit model is not found, only with more marketing costs for users.
earn 1 yuan to spend $2.5?
day before the news, ganji.com vice president Chen Xu has left, at the same time the product owner Huo Liang in the recent turnover. The news also revealed that Ganji market investment is too large, to make ends meet, the company will officially launch the layoffs this week, the scale of layoffs is unknown. Even the netizen said: micro-blog in the fourth quarter of last year an investment community to see its ganji.com statements, ganji.com basically earn 1 yuan to spend 2.5 yuan, the funds have been difficult to support the two quarter.
for the industry rumors, Ganji CEO Hao Yang Chung in the micro-blog said, a total of 85% independent traffic flow, monthly bandwidth costs less than 3 million yuan, no copyright cost of the website, a seven years of operation, the cost of personnel is the peer 1/3 website, how to close down at the same time, Yang Haoyong clarified? This year, the ants short rent $10 million to support the same, billions of dollars of advertising.
according to this reporter learned that, like many e-commerce sites, including the current domestic ganji.com classification information website did not find a suitable profit model, mainly rely on advertising to get more traffic and visibility.
broke the sky with advertising
game Wuzhou electronic commerce CEO Wang Xionghai said the reporter, such as the classification of information platform, electronic trading platform and forum type platform business model, no matter how fancy is described by the model, are the ultimate hope to profit by user fees and transaction fees, the mode is to put more money to the consumer to obtain user net. Advertising fees or commissions. But many business website or to the main concept, the majority still belongs to "burn" stage. The classification of information sites because they did not find the money to make the core, had no choice but to use more marketing costs in exchange for users.