Amoy brand rules of the game change the overall strength of the competition or welcome mergers and a
[introduction] the Amoy brand had to face is that the rules of the game are changing: the product price will be hung on the business’s gone for ever, now is the brand proposition, supply chain management, marketing team, the overall strength of the competition.
Wang Kexin technology Tencent reported on May 9th
Angel City fans found that in April 22nd the new notice in the model, is no longer a small A.
small A and Dan Jiaming husband and wife is the founder of angel city. From the beginning to the Liebo was founded before the acquisition, A has been the city of angels model. Last year, the city of angels had changed a Taiwan model, but because of the opposition of the fans, small A back.
but this time, little A may no longer be a model. In April 22nd, she said: "because of the need for brand development and the reasons for the small A family, A will continue to grow as a brand consultant with the future of the city of angels," said. Thank you for your long-term companionship and support as always."
that makes some of the fans of angel city sad. A netizen wrote: "there is no small A, the city of angels less soul."
so far, before the acquisition of the Liebo raise a Babel of criticism of the city of angels case was finally settled. Liebo founder Tang Dafeng of Tencent technology revealed that the city of angels Liebo acquisition has been completed, the city of angels as Liebo subsidiary. The future, small A and Beijing will be used as one of the city of angels and shareholders, will be in the product, grasp the design style to discuss with liebo. Angel city will maintain the original style, will slowly increase the design elements. This is the first case of large Amoy brand mergers and acquisitions.
city of angels is the experience of the Amoy brand represents a groundless talk. It was through the glorious period in 2010, 2011, sales champion for two consecutive years won the women’s category of Taobao. However, when the Taobao ecological environment change, it did not keep up with the pace of the transformation of Amoy brand.
Amoy brand have to face is that the rules of the game are changing: the product price will be hung on the business’s gone for ever, now is the brand proposition, supply chain management, marketing team, the overall strength of the competition.
brand transformation and segmentation
snack snacks brand Red Square store owner Ji Bingjian review, Taobao 10 years the biggest change is the owner of the structure and changes in the rules of the game. Initially, Taobao’s flagship zero threshold of entrepreneurship, the first batch of Taobao sellers of financial strength is not high, some from eBay to Taobao. It is the wild times, successful sellers such as lemon Green Tea.
second stage, there have been a number of Taobao on the cause of the team, they have professional ability, there is a certain amount of capital accumulation, with the concept of the brand. Around 2007, the Amoy brand.
2009, Taobao entered the third order >