Giving your targets grey hair

first_imgI recently applied for the TSA Pre-Check security clearance. As part of the process you visit a TSA office in person, provide the proper paperwork and answer a few questions. One of the questions they ask while you are there is “What color is your hair?” I said “brown.” The TSA agent looked at me and then keyed into the system “Grey to partial grey.”Are you kidding me? If my hair is “grey to partial grey” it’s BECAUSE of the TSA! He made a cursory glance, saw ONE grey hair (okay, maybe more than one) and then assumed the rest of the answer.But do credit union and bank employees do the same with our target audiences? In other words, do we make assumptions based on one minor (or potentially false) detail?For example, we assume everyone who is older than 55 does not need a loan so we automatically try to cross-sell them a deposit product. Or we assume one person in the family is the financial decision maker and only talk to them. Or we assume only females are on Pinterest so we don’t market to men using that channel. continue reading » 12SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img


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