Teach you how to do the whole shop location see American fast food uncle Tom
first appeared in China should be in a timely manner similar to the American fast food brands of this kind of project it, of course, the brand is now a lot of fast food restaurants, American fast food has its own main business doorway. Uncle Tom American fast food project official pointed out: in order to successy open an American fast food restaurant, the location is very important to see uncle Tom American fast food project owners to share the experience of the site
clear market positioning
We must first clear their market position before the
American fast-food restaurant location, is for the general public or in high class? Is for young or older age groups? In short, choose to place more near the target consumer groups. For example, Tom uncle, on the one hand, located in the populace, products of high quality and inexpensive, affordable, the main audience on the other hand the American fast food to children, such as urban white-collar workers are mostly young people, so when the location of the franchise, uncle Tom, American fast food will focus on some of the University City, school and office building, commercial street, shopping mall and so on, the purpose is to maximize the coverage of the audience.
ensure convenient transportation
many cities in order to facilitate traffic management, in some of the major streets will be set up traffic control, such as one-way traffic, restrictions on the type of vehicle, limit access time, etc.. Uncle Tom American fast food project official pointed out that in the shop location must avoid these traffic is not convenient place. Convenient transportation is one of the choices of the location of shops, the best bus station near the shop; in front of the shop or accessories should have parked vehicles for parking lot or space, it will be more convenient for customer parking consumption."
uncle Tom American fast food restaurant
study regional planning
with the rapid development of the city, the transformation of the old city is likely to be encountered in the operation, the opening of the store but also to investigate and understand the local urban planning, to avoid the demolition of the "dangerous" areas to set up shop. In addition, people also suggested that Tom uncle in charge of the project, to y investigate the use of the housing in the rental housing, such as housing construction quality, whether the owners have property or other debt disputes, "ignore these details often lead to shop died, brought huge losses."
"near the big", how to say? That is, the shop opened in the vicinity of well-known chain stores or brands, such as KFC, McDonald’s. Because these well-known chain stores have done a lot of detailed market research before the site, next to them to set up shop can save the time and energy to visit the site. At this time there will be someone