Blended learning gains popularityOn 1 Oct 2003 in Personnel Today Previous Article Next Article Blendedlearning is gaining in acceptance across the UK, with 81 per cent oforganisations believing it is an effective means of learning, according toresearch carried out for training and consulting company QA’s annual industryoutlook survey. Thetelecoms sector led the preference for blended learning in the sectorbreakdown, with 29 per cent of respondents recording it as effective, followedby the public sector at 27 per cent and manufacturing at 25 per cent. IT seemsless convinced at 19 per cent.Theresearch, which questioned 1,700 training buyers and delegates and wasindependently analysed by the Twelve Consultancy, also exposed regionalvariations, with 85 per cent of Scottish clients preferring classroom training,while only 63 per cent of London-based respondents opted for this.“Organisationswant cost-effective means of improving job performance. Blended learning isabout developing skills, knowledge and winning attitude by engaging andchallenging people in many different ways,” said Brian Sutton, chief educatorat QA. Therising popularity of blended learning is supported by studies carried out bythe IT training research body IT Skills Research. It finds that while there isstill resistance to the use of e-learning as a direct replacement forinstructor-led training, there is a growing acceptance of blended solutions.www.qa.com Comments are closed. Related posts:No related photos.